Holly Lovell - “When Did I Lose You”

Denver, Colorado-based singer-songwriter Holly Lovell returns to the blog with “When Did I Lose You,” a track that traverses the turmoil at the demise of a relationship.

Lovell initially won us over with the folksy prowess of “Lion’s Den,” but this new release edges more toward the indie rock spectrum of sound. Above the intimate notes of a piano, a synth pulsates and churns, building momentum for the ultimate arrival of the song’s driving rhythm. Not to cheapen it with comparisons, but “When Did I Lose You” sounds like something Florence Welch would happily send across the airwaves.

The intimate nature of Lovell’s voice remains fully intact here, without relying upon any contemporary production tactics to ensure that her emotion is properly conveyed. The subject matter is as old as time, but “When Did I Lose You” is able to put a genuinely fresh and relatable spin on the anguish of heartbreak, mostly due to the track’s sheer epic magnitude.

The track gradually builds in intensity, with layers of vocals adding a divine sense of width to the main line, including an ear-worm refrain that will likely have you digging through the remains of your former love affairs. The final third begs to be cranked to eleven and the absolute, anthemic power of the song’s conclusion would make it the perfect bookend to any live performance, effectively leaving the audience in their own emotional ruins.

We’ve been loving everything we’ve heard from Holly Lovell, and we cannot wait to see what she sends our way next. Enjoy “When Did I Lose You” on all streaming platforms and feel free to connect with Lovell online: Spotify | YouTube | Instagram | TikTok | Facebook | Official Website

-HD

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