Zoya Zafar - “I don’t love you”
Photo by Ada Chen
From Florida, singer-songwriter Zoya Zafar has returned to us with the lo-fi and melancholic “I don’t love you.”
This dark slice of bedroom pop immediately enchants the listener with a gentle, retro-flavored rhythm section and warbling, melodic synth. As soon as you press the play button, Zafar invites you inside of her intimate craft, revealing lyrics that read as though a page torn from her private journal.
Zafar’s vocal performance is breathy and delicate, bound to resonate with fans of Mazzy Star and Alvvays, which is precisely why we’ve ended up featuring every track she’s sent over to us. With an occasional layer of double-tracked texture, the vocal production has brought us back to “I don’t love you” for multiple listening sessions.
Introspective and satisfyingly brooding, “I don’t love you” is the kind of song you play in order to convince yourself you’ve lost feelings. Add it to your playlists reserved for your broken heart or send it to someone you used to love– either way, this one needs to get into your ears.